Product Description
There’s now enough history to identify specific rules for systematically building the profitability of virtually any business online. In this book, Robin Miller systematically introduces these rules, and shows exactly how you can use them to maximum advantage, whatever you market — products, services, information, or advertising. Miller is exceptionally well-placed to write this book: he is editor-in-chief of OSDN, the parent organization of hugely popular sites li… More >>
The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits
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Miller is an exceptionally blunt, honest, straight-forward writer. I like that in a writer from whom I am seeking business advice. Fanciful stuff is great in science fiction, but this is the real world, the harsh, unforgiving world of business today. I need to be able to trust the writer to relate facts, not fiction, and to do so in a way I can easily understand and quickly apply to my own business plans. I highly recommend this book, and this writer. You can rely on the information to help you move your business forward.
Rating: 5 / 5
Any fan of Slashdot knows that the site has never embraced the kind of silliness that led some people to fool investors into believing that the road to riches was in selling cheese graters on-line at cheese-graters.com. Part of this reason is Robin Miller, one of the steadiest hands on the tiller. This guy used to drive a limo and that taught him how to manage a real business. Now, he’s written down all of the secrets that has kept Slashdot from following cheese-grater.com into Chapter 11.
This is really a practical book that contains none of the new economy mumbo jumbo. Keep your costs low, says Miller, and he suggests a number of ways to use free or very low cost software to accomplish that. If you want to dream of infinite growth, endless revolutions, or shattering paradigms, look somewhere else. It’s all about balancing the books and keeping costs in line with revenue.
Rating: 5 / 5